GENERAL SESSION
The Employment Branding "Circle of Trust"

John Leech
Director Talent Management
C&S WHOLESALE GROCERS


SESSION DESCRIPTION

Here’s a chance to hear from the world’s largest express-delivery firm whose good days and bad days are often looked at as a bellwether of the entire U.S. economy. You’ll hear about FedEx has used a comprehensive view of the significant relationship touch-points between candidate and employer to drive a better candidate experience, achieve higher candidate quality, and produce a measurable ROI on its recruiting efforts and process improvements.

This session is a deep dive into the candidate-centric approach FedEx applies to all sourcing, screening, tracking, onboarding, retention, and “boomerang” employee communications, including a glimpse at the metrics that drive the continued success of this industry-recognized talent generation engine. The success of FedEx as a company has been the result of an unwavering dedication to delivering upon the promises made to consumer. The FedEx recruitment team has extended this same dedication to delivering upon “consumer” expectations to include the candidate and in doing so has revolutionized the employee brand-relationship cycle. In this session, you will learn the necessary steps to improving the critical candidate/employer interactions that, if implemented will have an immediate and lasting impact your recruitment ROI.